Jen Zeano wanted to bring to life a physical representation of the Latinx pride she and the Latinx community she belonged to felt and so was born the “Latina Power” t-shirt. In the midst of the 2016 presidential election, the t-shirt was the catalyst to a larger brand and passion project that was at the intersection of community, digital activation, and fashion.
Zeano notes that the key to the brand’s climbing success has been creating a brand people want to consistently come back to.
Make your brand a version of home for your community.
“One of the main goals of our brand is for our products to create a sense of home and belonging and we treat our Instagram the same way,” shares Zeano. “Our customers are our friends and we talk to them in that way. We love them and do our best to show our appreciation. We create our content with them in mind and focus on talking with our customers instead of just talking at them.”
Jen Zeano Designs was a winning finalist for the StartUp Texas Grant Program, a Kauffman Fasttrac Graduate, UTRGV Adopt-A-StartUp Winner, and a Downtown BIG Grant Applicant for 2021.