BROWNSVILLE, TX – June 22, 2023 – The eBridge Center, Brownsville’s community hub for business growth and innovation, is hosting the first edition of Brandcore™ – a foundational business branding workshop. This dynamic and free workshop is specifically tailored for local small business owners and entrepreneurs, particularly those new to branding. The two-day workshop provides participants hands-on experience and knowledge to create a powerful and unique brand or enhance their current one.

Sponsored by the Brownsville Community Improvement Corporation (BCIC), the Brandcore™ workshop will be a weekend-long practical journey on Saturday, August 19, and Sunday, August 20, 2023. It’s a golden opportunity for new and seasoned business owners to learn and apply practical strategies that could transform their businesses by enhancing their brand visibility and appeal in the Brownsville marketplace and beyond.

Julio Aranda, the founder and executive Creative Director at Quillio Studio™, who will lead this free workshop, shares his perspective on branding. “Branding is more than just a catchy logo or slogan; it’s the very soul of a business, the thing that attracts and retains customers. We’re looking to empower local business owners with an understanding of branding they can directly apply, turning their brands into irresistible forces in the market.”

The workshop is designed for beginners and will provide a take-home workbook to guide participants through the foundational facets of branding, from creating a compelling story that encapsulates their business to maintaining a consistent and appealing identity that fosters trust and loyalty among their clientele.

“This workshop is all about real-world application,” explains Nathan Burkhart, Director of Business Development at BCIC. “We aim to equip our local businesses with the tools and knowledge they need to succeed. We’re not just discussing theories, but enabling entrepreneurs to apply actionable insights in real-world scenarios thinking local, but acting global.”

Brandcore™ incorporates practical exercises, real-life case studies, and expert guidance, ensuring participants walk away with tangible takeaways. The workshop will also serve as a platform for networking, stimulating a sense of community among Brownsville entrepreneurs.

Take advantage of this opportunity to unlock the true potential of your business. As this is a free workshop with limited seating, early registration is recommended. For more information and to reserve your spot, visit https://brandcore.bedc.com or contact Nathan Burkhart at nburkhart@bcic.us